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Privacy Notice

Last updated: June 4, 2026

1. Who we are

This privacy notice is issued by Becoming Irresistible ("we", "us", "our"), the operator of Finish The Thing (the "Service"). We act as the data controller for personal data processed in connection with the Service.

2. Personal data we collect

  • Account data: name, email address, login credentials, profile preferences.
  • Service data: sprint sessions, coaches selected, check-ins, wins, streaks, and other content you create in the app.
  • Voice data: audio interactions with your selected coach, processed to generate spoken responses.
  • Support communications: messages you send us and our responses.
  • Usage and device data: IP address, browser type, device identifiers, pages visited, and basic telemetry to keep the Service running and secure.

3. Purposes and legal bases

  • Providing the Service and your account , performance of a contract.
  • Generating AI and voice responses , performance of a contract.
  • Securing the Service and preventing fraud , legitimate interests.
  • Improving the product and fixing bugs , legitimate interests.
  • Customer support , performance of a contract.
  • Marketing communications, where applicable , consent (withdrawable at any time).
  • Complying with legal obligations , legal obligation.

4. Who we share data with

  • Service providers / subprocessors: hosting, database, authentication, AI model providers, and voice synthesis providers used to deliver the Service.
  • Paddle.com Market Limited, our Merchant of Record, for the sale of subscriptions, payment processing, subscription management, tax compliance, and invoicing.
  • Professional advisers: legal, accounting, and compliance advisers where necessary.
  • Authorities: where required by law, court order, or to protect our rights.

5. International transfers

Some of our service providers are located outside your country of residence. Where personal data is transferred internationally, we rely on appropriate safeguards such as Standard Contractual Clauses or adequacy decisions.

6. Data retention

We keep personal data only as long as necessary to provide the Service, comply with legal obligations, resolve disputes, and enforce our agreements. When data is no longer needed, it is deleted or anonymised.

7. Your rights

Subject to applicable law, you have the right to access, rectify, erase, restrict, port, or object to processing of your personal data, and to withdraw consent. You may also lodge a complaint with your local data protection authority. To exercise these rights, contact us using the details below. We will respond within one month.

8. Security

We use appropriate technical and organisational measures , including encryption in transit, access controls, and isolation between customer data , to protect personal data against unauthorised access, alteration, disclosure, or destruction.

9. Cookies

We use essential cookies required to operate the Service (for example, to keep you signed in). We do not use advertising cookies. Your browser settings allow you to manage cookies.

10. Contact

For privacy questions or to exercise your rights, contact Becoming Irresistible via the support channel available in the app.